C’mon over to https://www.marieforleo.com/blog/fear-tactics where the main discussion happens after the episode!
Fear tactics as a marketing strategy…is it a good idea? Should you focus on the positive instead? When you need to figure out how to make an advertisement or learn marketing techniques for your business, using fear tactics just feels weird and unethical.
In this video, I’ll explain how you can use fear tactics in your marketing in a compassionate way and why using fear tactics as a marketing strategy doesn’t mean you have an unethical business.
You’ll also learn 4 marketing techniques you can use that DON’T use fear tactics.
#1 – How you can help your customers envision what their life will be like by creating interest and desire for your product.
#2 – Why tapping into your customers’ aspirations can help them fantasize a life with your product or service.
#3 – The importance of focusing on how your product or service has worked for other people.
#4 – How to use scarcity in a positive way (rather than to freak people out).
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Thanks for watching!
My YouTube channel: http://www.youtube.com/marieforleo