Originally aired on #AskGaryVee Episode 2 – https://www.youtube.com/watch?v=8Bt-vEroq6M&list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs&index=46
Q: How do you create interesting content for a subject/industry as boring as hardware?
A: First off, a hardware store is very from boring. You’re selling tools and items that TONs of people are passionate about. Construction, home renovations, and DIY are extremely popular subjects these days. The way this question was phrased tells me more so about your mindset rather than the difficulty of creating content for your industry. You need to change your outlook in order to change your output.
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
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