Personal Branding: What is Personal Branding in 2016?
Building a Personal Brand Matters in 2016. Your Personal Brand is your reputation; branding is storytelling so people who you are and why they should care, and what value you can create.
What is your personal brand message? Really think about this when you introduce yourself to people.
Your personal brand is what people are saying about you and how they feel about you. You can influence this believe it or not. Your actions influence your personal brand moment to moment day to day. Dictate the narrative of your personal brand through storytelling and good communication and by actually doing good.
iJustine is a great example of someone who took her personal branding seriously and became a household name. Her personal brand is easy to figure out. She’s funny, adorkable, a geek, a gamer and an Apple fan girl. She is also a YouTuber and a successful business woman.
That is the personal brand she built and the stories we tell about iJustine aka Justine Ezarik. It was not an accident, it was a personal brand strategy.
Your personal brand can be something that you leverage to advance your career, your business or your personal/professional goals. Whether you’re a filmmaker, photographer or a writer a personal brand matters.
For those who work a 9 to 5 job, personal branding can mean the difference between a raise, a new position or working for a better company in the future.
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