Shep Gordon (@SupermenschShep) has been named one of the “100 most influential people” by Rolling Stone magazine. He is the man behind some of the biggest names you’ve ever heard.
If you like the storytelling and lessons of Cal Fussman, you’re going to love this one.
Shep has worked with, and befriended, some of the biggest names in the entertainment industry, from Alice Cooper to Bette Davis, Raquel Welch to Groucho Marx, Blondie to Jimi Hendrix, Sylvester Stallone to Salvador Dali, Luther Vandross to Teddy Pendergrass. He is also credited with inventing the “celebrity chef” phenomenon, which revolutionized the food industry and turned the culinary arts into the multi-billion dollar industry it is today. He has worked with Nobu Matsuhisa, Emeril Lagasse, Wolfgang Puck, Roger Vergé (and many others, including his holiness, the Dalai Lama.)
In this episode, we discuss how he made clients famous, and some of his biggest PR stunts (and flops).
Connect with Shep Gordon:
Like Shep Gordon on Facebook: https://www.facebook.com/SupermenschShep
Follow Shep Gordon on Twitter: https://twitter.com/supermenschshep
Follow Shep Gordon on Instagram: https://www.instagram.com/supermenschshep
Shep Gordon – The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies
Show Notes: http://fourhourworkweek.com/2016/09/07/shep-gordon/
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About Tim Ferriss:
Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads and been selected for “Best of iTunes” three years running.
Connect with Tim Ferriss:
Visit the Tim Ferriss PODCAST: https://bit.ly/2rYjUBr
Visit the Tim Ferriss BLOG: http://bit.ly/17jDHw3
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Follow Tim Ferriss on INSTAGRAM: http://bit.ly/2IfH37J